Notes
[1] "Changes to our ad policies to comply with the GDPR", Google Inside AdWords, 22 March 2018 (URL: https://adwords.googleblog.com/2018/03/changes-to-our-ad-policies-to-comply-with-the-GDPR.html).
[2] "How the GDPR will disrupt Google and Facebook", PageFair Insider, August 2017 (URL: https://pagefair.com/blog/2017/gdpr_risk_to_the_duopoly/).
[3] ibid.
[4] For alternative methods of performance measurement and reporting see "Frequency capping and ad campaign measurement under GDPR", PageFair Insider, November 2017 (URL: https://pagefair.com/blog/2017/gdpr-measurement1/).
[5] "EU user consent policy", Google, to apply from 25 May 2018 (URL: https://www.google.com/about/company/consentstaging.html)
[6] See discussion of data processing purposes in online behavioural advertising, and the degree of granularity required in consent, in “GDPR consent design: how granular must adtech opt-ins be?”, PageFair Insider, January 2018 (URL: https://pagefair.com/blog/2018/granular-gdpr-consent/).
[7] The GDPR, Article 5, paragraph 1, b, and note reference to the principle of “purpose limitation”. See also Recital 43. For more on the purpose limitation principle see “Opinion 03/2013 on purpose limitation”, Article 29 Working Party, 2 April 2013.
[8] “Guidelines on consent under Regulation 2016/679”, WP259, Article 29 Working Party, 28 November 2017, p. 11.
[9] "Google Ads Controller-Controller Data Protection Terms, Version 1.1", Google, 12 October 2017 (URL: https://privacy.google.com/businesses/controllerterms/).
[10] See The GDPR, Article 26.
[11] Clause 4.1 of "Google Ads Controller-Controller Data Protection Terms, Version 1.1", Google, 12 October 2017 (URL: https://privacy.google.com/businesses/controllerterms/).
[12] Jason Kint, Twitter, 22 March 2018 (URL: https://twitter.com/jason_kint/status/976928024011726848)
[13] “Research result: what percentage will consent to tracking for advertising?”, PageFair Insider, 12 September 2017 (URL: https://pagefair.com/blog/2017/new-research-how-many-consent-to-tracking/).
[14] "EU user consent policy", Google, to apply from 25 May 2018 (URL: https://www.google.com/about/company/consentstaging.html)
[15] The GDPR, Article 4, paragraph 2.
[16] "EU user consent policy", Google, to apply from 25 May 2018 (URL: https://www.google.com/about/company/consentstaging.html)
[17] The GDPR, Article 6, paragraph 1, a.
[18] [20] The GDPR, Article 13, paragraph 2, f, and Recital 60.
[19] "Help with the EU user consent policy", Google (URL:https://www.google.com/about/company/consenthelpstaging.html)
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