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InContext
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By Michelle Manafy,
Editorial Director, DCN
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Weekly insights into the business of digital content
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By Micaeli Rourke – Independent Media Reporter
Although the pandemic has revolutionized many of our media consumption habits, one thing has become increasingly clear: podcasts are not going anywhere. And advertisers are banking on the focused audience attention they offer.
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By Abhishek Dadoo, Co-founder & CEO – Fewcents
In today’s digital-first world, where ad revenues are unreliable and fear of subscription fatigue is mounting, media companies must convert elusive “never-subscribers.” The answer lies in implementing dynamic paywalls.
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Sponsor Message
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The Oracle Moat Measurement Explorer enables current and aspiring adtech professionals to gain a foundational understanding of Oracle Moat’s award-winning ad measurement, analytics, and brand safety/suitability capabilities.
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By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
The founder and CEO of Lokal shares his hyperlocal content creation strategy. He also weighs in on the future technologies and opportunities that local news apps and outlets everywhere should embrace to grow their revenue streams.
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By Laura Carstens, Product Marketing Manager – IAS
Following years of growing adoption, Connected TV (CTV) consumption took center stage in the last year as consumers overwhelmingly shifted toward remote work. Advertising dollars are also moving to CTV, where engagement is critical.
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Sponsor Message
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Did you know that Safari, Firefox and Edge browsers account for 27% of Internet traffic globally? Why miss out on the opportunity to monetize an audience that is willing to be addressed simply because third-party cookies are blocked? With a straightforward integration, you can leverage ID5’s services today, allowing you to identify these lost audiences and increase your advertising revenue, free of charge.
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By Rande Price, Research VP – DCN
New research supplies insight into advertising performance in premium, long-form via Broadcast Video on Demand (BVOD). This research shows that ads that appear in BVOD are more effective and outperform video advertising across YouTube.
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Sponsor Message
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The New York Times, BuzzFeed, GQ, Morning Brew. These drastically different media brands have one major thing in common: They understand the power of email. Be inspired by these publishing powerhouses and learn how to drive more traffic, loyalty and revenue with Sailthru’s guide, Increasing Traffic from Email.
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