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Rocket Fuel - Issue 10

And we're back!

We hope you had a restful and relaxing holiday and New Year! We're kicking off this week with an issue from one of our Product Designers: Julia Wilson. 

If you only read one thing...

There’s More to Being a Designer Than Designing

At its core, design is about solving problems... and communicating how you did it. It doesn't matter how thorough your research is, how thoughtful your interactions are or how polished your designs are if you can't communicate it. The design team at Dropbox put together a helpful toolbox for mental models to help designers create a clear decision framework to communicate the narrative around a solution.

Read on

Design

WAAS (Water As A Service)

I'm heavily inspired by design IRL — product design beyond our phones and laptops. This design system for hydropanels transforms air into water, which turns roofs into wells with unlimited (yes, unlimited!!!!) supply. This would aid the water crisis in many drought areas.

Read IRL

Design

Mailchimp Goes Maximal

I love seeing software brands have fun with their visuals. Staying true to the 2019 trend of maximalism, Mailchimp's annual report is fun and exciting... even if it is a little bit hard to read 😉.

Let's go

Interaction Design

IKEA Brings Their A-Game

I'm moving apartments for the zillionth time and in an effort to avoid spending hours wandering around the Brooklyn IKEA, I'm ordering everything online. I stumbled upon this interactive dresser builder for their Nordli series and was surprised by how easy (and dare I say pleasant, a word not usually associated with moving and IKEA) the experience was.

Read on

Design

Churros and Design

As a dining addict who has recently returned from three weeks in Spain, I was delighted to stumble upon this article about Mercado Little Spain, a new Spanish food market in NYC. What really stopped me in my tracks though was the stunning interactivity and user experience. Those visuals! That scroll! Read it, then come visit us at our Brooklyn office. 😉

Mmm churros

Have a question for us about building digital products?
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