Following the post-Thanksgiving shopping frenzy of Black Friday and Cyber Monday, Giving Tuesday is a global day of giving back to the community. This is traditionally the beginning of end-of-the-year fundraising campaigns for many nonprofits. You are undoubtedly being bombarded with solicitations from a number of worthy causes.
So, why should you support the Sonoma County Bicycle Coalition?
WE’RE LOCAL. A significant body of research indicates that money spent locally circulates twice as much within the local economy. We live, ride, and work in Sonoma County and focus our efforts on local infrastructure and policy.
NO ONE ELSE DOES WHAT WE DO. Sonoma County is a world-class bicycling destination, with thousands of visitors enjoying our scenic roads and off-road trails. We have a plethora of organized rides, tour companies, bike sales and rental shops throughout the county, as well as at least three bicycle riding clubs. But none of these organizations does what we do.
SCBC is the ONLY organization whose mission is to make Sonoma County the best place to ride a bike – for tourists and locals, kids and adults, recreational riders and those who use their bikes to commute to work or school.
We do this through education and advocacy. We teach cyclists and drivers how to safely share the road. We work with local agencies to ensure that our public policies and infrastructure projects take the needs of cyclists & pedestrians into account. Programs like Safe Routes to School, Bike to Work Month, and Valet Bicycle Parking encourage folks to try cycling as a safe and appealing transportation option.
(And we do all this on a pretty modest budget!)
WE’RE IN IT FOR THE LONG HAUL. Transportation projects and policies are by nature long-term endeavors. We work strategically, building relationships with elected officials and agency staff that help us influence decisions that will affect our community for years to come.
WE WALK OUR TALK. The majority of our staff & board members cycle to work and our events are held in bike-friendly locations. Our board members are significant donors.
DIRECT ACTION FOR A HEALTHIER PLANET. Transportation is the second-largest source of greenhouse gas emissions. Getting more people out of their cars and onto a bike is not only good for the planet, it’s good for our health and good for our soul.
Help us continue our work by clicking on the button below to make a tax-deductible contribution online. Or, if you prefer, you can mail a check to us at P.O. Box 3088, Santa Rosa, CA 95402.
