Ethereum Name Service launches auction for shorter, "simpler" blockchain domains
What you need to know
Are long, cumbersome cryptocurrency addresses holding the industry back from wider adoption?
The Ethereum Name Service (ENS) thinks it might—and it’s taken another step on its mission to eventually make them obsolete.
Over the weekend, the Ethereum Name Service launched an auction for short .eth domain names on the OpenSea decentralized marketplace. All three to six-character-long domain names that were not among the 194 approved during the reservation period that closed in mid-August are now up for grabs, and can be bid upon using ETH cryptocurrency.
Why it's important
The idea, if it catches on, is to help facilitate greater consumer adoption by enabling the use of easily recognizable names—such as “satoshi.eth” (currently going for 1,500 ETH at auction)—to receive tokens and perform transactions on the Ethereum blockchain.
ENS is an open naming system that aims to make using blockchain simpler by implementing these more memorable, human-readable names as opposed to the robotic, 42-character-long crypto addresses. These domains are built on smart contracts on the Ethereum blockchain instead of the old-fashioned DNS system for managing domains, and ENS is designed to be decentralized in its infrastructure and governance.
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