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Tuesday, 14/1/2020

PRODUCT: Rahul Vohra, Founder & CEO of Superhuman, on his theory of game design for building satisfying products in any industry that retain and delight users, and further explains the elements of psychology, storytelling, mathematics, and interaction design as principles that will give customers a rewarding, fun and productive experience: Game Design, Not Gamification, for Great Products.

FOUNDER INTERVIEW: Parker Conrad, Creator of Rippling, shares some of the lessons he's learned in building a $270M company: do unscalable things and then scale them eventually, why the right people to scale growth, and more: Parker Conrad's hard-won billion dollar startup lessons: Do unscalable things, but then actually scale it

GROWTH: Ryan Law of Cobloom Limited looks on the pros and cons of paid, owned and earned software marketing: The Battle For Attention: Paid vs Owned vs Earned Software Marketing Strategies

FUNDRAISING: Ryan Conne of the Atrium Legal Team walks through negotiating techniques that will help maximize the results of fundraising efforts which include meeting with advisors to focus on what matters, creating valuation leverage, controlling the speed or pace of negotiations, not over-negotiating the key economic terms of the term sheet and more: Negotiating Techniques for Startup Fundraising

Curated by Alex Small. If you have feedback article or publication sr. auggestions, please email:
Alex@FounderReading.com