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December 2019
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Much of how independent journalism and media perform their role in informing and enriching the democratic discourse is shaped by policy decisions, companies and people who fund and own the media, and the character of the public sphere. Digging into this power dynamic to understand how these actors and forces shape and influence independent media and journalism is critical. That is the premise of the strategy of the Center for Media, Data & Society (CMDS) for the next three years.

The three key challenges faced by journalism that are identified in the strategy are media capture, disjointed policies and declining trust. Of the three, media capture is arguably the biggest threat to quality journalism as it devalues investments in media, lessens the impact of media development and discourages innovation. In the next three years, CMDS plans to address these problems through a combination of applied research, the center’s bread-and-butter business, and investigative journalism, the center’s new pillar of work launched this year.

Furthermore, CMDS has also launched Journalism Breakthroughs, a project aimed at collecting examples, best practices and lessons from a more diverse set of contexts to enrich the knowledge about innovation in journalism. If you are interested in the topic, then please follow us on FacebookTwitter and Instagram (@cmdsatceu), where we will regularly post about innovative initiatives around the world.
WHICH AUDIENCE ENGAGEMENT METHODS WORK?
Journalism is facing a deep crisis of public trust. Some say it is more serious than the financial crisis that has clobbered news media over the course of the past decade. But the two, in fact, are deeply connected: various forms of online fundraising seem to be the only business models that work in this new era of journalism, and there is a close link between people’s decision to pay for news and the level of trust they have in the news product they buy and the people who make it. Thus, effectively engaging with audiences is key in keeping news media and journalism initiatives afloat.

Our Fellow, Davor Marko worked with IREX in Serbia to assist local media in developing and piloting different online fundraising models, and he shared the basic findings:
Davor Marko on audience engagement
Watch all the videos in the series on Facebook, including Lindsay Green-Barber, Founder and CEO of Impact Architects talking about how media outlets can get useful data to understand their audience and which tools help to successfully engage with them; Ros Taylor, Research Manager of the Media Policy Project at the London School of Economics and Political Science (LSE) talking about what outlets can do to re-gain the trust of their audience and Marius Dragomir, Director of the Center for Media, Data and Society sharing his thoughts about successful ways to engage audiences.
INDEPENDENT JOURNALISM IN ROMANIA: ON THE ROPES
Romania’s media market seems vibrant and diverse, but in reality, the local environment hardly enables independent journalism to thrive. Independent journalism survives thanks to a string of small online outlets that are struggling financially and grappling with a low level of trust and a public unwilling to pay for media content. Learn more about the Romanian media market, download the full Media Influence Matrix Romania report that was written using probably the most complex methodology to date used to measure media and power.
STRIVING FOR FREE INTERNET IN AFRICA
Although the internet makes it difficult for authoritarian regimes to control what people say, governments still try to censor speech, illegally surveil their citizens or even shut down websites. A pan-African school trains future leaders to fight all that by equipping people with facts and information to fully grasp internet governance principles and, implicitly, their digital rights. Read more about the African School of Internet Governance (AfriSIG) here.
CMDS IN THE NEW YORK TIMES

Facebook will apply labels to pages connected to state-sponsored media, to inform people whether these outlets are under government’s control. The company consulted experts representing leading academic institutions, nonprofits and international organizations around the world specializing in media, governance, human rights and development to develop its definition of state-sponsored media. The Center for Media, Data and Society is proud to be among these institutions. Even the New York Times covered the developments.
STARKMAN SERVES AS PROJECT EDITOR OF CHINA CABLES

The latest project of the International Consortium of Investigative Journalists, China Cables is an investigation into the surveillance and mass internment without charge or trial of Uighurs and other Muslim minorities in China’s Xinjiang province, based on leaked classified Chinese government documents. The leak reveals the operations manual for running the mass detention camps in Xinjiang and exposes the mechanics of the region’s digital population control and "predictive policing," as well as how using a popular app can get someone thrown into a camp. More than 75 journalists from ICIJ and 17 media partner organizations in 14 countries joined together to report on the documents and their significance, including Dean Starkman, Fellow at the Center for Media, Data and Society, who served as the project editor of the team.
Dean Starkman on working on the China Cables
THE LOW COST OF ELECTION TAMPERING

Misusing personal data costs less than US$ 60 per user worldwide and a piffling 65 cents in Britain, hardly an incentive for social networks to take privacy seriously. At least one million Brits had their data unfairly collected via Facebook, and very likely some of these reams of data were used in the Brexit political campaign. Tampering elections doesn’t cost much.
HOW TO REGULATE INDIA'S AMAZONS AND NETFLIXES

India has recently seen a massive growth in video streaming services, but this came in a regulatory vacuum. Self-regulation by the industry alone, without the interference of the government, would be the right approach, a new CMDS policy paper argues.
More From Our Website
APPLY TO OUR 2020 SUMMER COURSE

Journalism is facing two, interrelated crises: a deep crisis of public trust, most visible in the form of the proliferation of misinformation; and the financial crisis that has clobbered news media over the course of the past decade. The two are deeply connected, that is why the CMDS 2020 Summer School will focus on building audience trust and sustainable funding models for journalism. Applications are now open!

MEDIA INFLUENCE MATRIX

CMDS’ flagship project, Media Influence Matrix now covers more than 50 countries. The main goal of the project is to investigate the profound impact that rapid shifts in policy, funding and technology are having on journalism today. New reports on Indonesia, Slovakia, Georgia and Kazakhstan will be published in the next weeks.

THE BUSINESS OF MISINFORMATION

While it is hard to remember a media studies topic that has ever attracted so much time and money, there is still little research on the business side of misinformation, on who hides behind the liars. Our The Business of Misinformation project keeps track of individuals and companies that own them and their links to institutions, political parties and other individuals. New country reports covering Serbia and Romania are expected soon.
About the Center for Media, Data and Society

The Center for Media, Data and Society (CMDS) is a research center for the study of media, communication, and information policy and its impact on society and practice. Founded in 2004 as the Center for Media and Communication Studies, CMDS is part of Central European University’s School of Public Policy and serves as a focal point for an international network of acclaimed scholars, research institutions and activists. In support of promoting the values of an open society CMDS produces scholarly and practice-oriented research addressing academic, policy and civil society needs, coordinates course offerings at CEU, provides trainings and consulting services and organizes scholarly exchanges through workshops, lectures and conferences on current developments in the field.
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Copyright © 2016 The Center for Media, Data and Society at the School of Public Policy of Central European University, All rights reserved.

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Nador u. 9, 1051 Budapest, Hungary

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Center for Media, Data and Society · Nador utca 9. · Budapest, Bu 1051 · Hungary

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