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Monday, 27/1/2020

STRATEGY: Andreessen Horowitz gives tribute to Clayton Christensen, who pioneered disruption theory, and provides several of Clayton’s articles and podcasts on defining and understanding strategy, how competence causes companies to be disrupted, why the next big thing in technology often starts off looking like a toy and more: Clay Christensen on Business and Life

GROWTH: Dave Kellogg of Host Analytics on the importance of having an inverted demand generation funnel, and walks through the concept of time-based close rates to build an inverted funnel for marketing demand generation plan: Why Every Startup Needs an Inverted Demand Generation Funnel, Part III

STRATEGY: Michael Seibel and Erin Migicovsky of Y Combinator on how to launch a minimum viable product (MVP): YC SUS: Michael Seibel and Erin Migicovsky Discuss How to Launch an MVP

SAAS: Jason Lemkin, Founder of SaaStr, looks into the pros and cons of either limiting or extending free version of SaaS product and service: Should Your Free Edition … Be Even Free-er?

GROWTH: Dave Kellogg of Host Analytics provides a historical review of the evolution of enterprise software marketing: The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

FOUNDER INTERVIEW: Rick Nucci, Co-Founder & CEO at Guru, shares thoughts on leadership styles, how and when to bring in external candidates, why is it an advantage to develop a company outside a tech hub, what’s his biggest lessons on letting people go and more: The Twenty Minute VC

FUNDRAISING: Jason Lemkin, Founder of SaaStr, explains what startups need to know before refusing an outside investor, and reminds that startup investment periods are often compressed and it’s hard to do enough diligence in enough time, therefore if a founder say no, assume that investor wont come back: What Should a Startup Know Before Rejecting an Outside Investor?

BRANDING: Tomasz Tunguz, Venture Capitalist at Redpoint, points out that customers’ trust is essential to software marketing, and cites the reputation for quality of Apple and how trust accelerates its sales cycles and long-term defensibility, which increases the value of the business overall: Trust Is at the Core of Software Marketing

Curated by Alex Small. If you have feedback article or publication sr. auggestions, please email:
Alex@FounderReading.com