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Thursday, 17/10/2019

STRATEGY: Morgan Housel of Collaborative Fund explains the reasons why new technologies are almost always a hard sell, saying a new tech often sparks cultural shifts towards ease and convenience, that grasping the value of a new technology requires imagination, that adults, in general, tend to not adapt new learnings and more: Why New Technology Is A Hard Sell

LEADERSHIP: Tristan Kromer of Kromatic shares thoughts and insights on how to help team members improve their skill sets while still leading in their own specialties, and makes the argument that the best thing that managers can do is to recognize the effort and commitment among teammates and facilitate their growth according to their interests: UnLearning to Lead Part II: How to Get the Best Out of Everyone

INVESTOR INTERVIEW: Courtney Reum of M13 discusses how to create unfair advantages, what contributes most to founder burnout and how to avoid it, what does lead to a successful exit, how to vet a startup investment with a newly developed consumer demand and more: Creating Unfair Advantages, Surviving Founder Burnout and Driving Successful Exits

FUNDRAISING: Michael Brown and Priya Purewal on the key points featured in successful pitch decks, and the answers venture capitalists are looking for when they probe these topics: Founder vs. Fund: The Answers Venture Capitalists Need to Invest in Your Startup

PRICING: B2B Marketing Consultant Alan Gleeson examines the pricing strategy continuum, and determines how the different price points relate to all aspects of one's business model in the SaaS industry: How pricing strategy helps shape your entire business model

FOUNDER INTERVIEW: Delane Parnell, Founder and CEO of PlayVS, recounts the story of the subscription-based company he came up with, how exposure to business at a young age helped cultivate a mindset of risk-taking, what he learned from failure and why founder life is less glamorous as people think: Overcoming adversity and setting your sights high with Delane Parnell

CONVERSION RATES AND PRICING: Kevin Hale, Co-Founder of Wufoo, provides tips on how to improve conversion rates, pricing framework for startups, why pricing innovation hard, how to optimize price and more: Startup School Week 7 Recap – Kevin Hale on Conversion Rates and Pricing

Curated by Alex Small. If you have feedback article or publication suggestions, please email:
Alex@FounderReading.com