Founder Reading is a newsletter of advanced-level, must-read articles, for entrepreneurs, human-curated from hundreds of VC's, startups, and operators.

If you haven't signed up, you can subscribe here.

If you enjoyed today's publication, share it with someone who will find it useful: 

Wednesday, 16/10/2019

FOUNDER INTERVIEW: Syed Balkhi, Founder of OptinMonster, offers tips for entrepreneurs on running multiple companies, buying and selling businesses, building and hiring a team and more: A Conversation with Syed Balkhi: Wisdom for Serial Entrepreneurs

GROWTH: Growth Marketing Mentor Jim Huffman identifies the top-performing startups that have impressive marketing funnels built-in 2019 which include Smile Direct, Third Love, and Peleton among others, and determines how such companies built funnels design for conversion rate optimization: The Top High-Growth Marketing Funnels

 

GROWTH: Wilson Hung, Head of Growth at Kettle & Fire, talks about the framework he uses to increase monthly recurring revenue (MRR) at Kettle, and points out how to maximize opt-ins to subscription, break down repeat revenues, analyze actual process MRR, reactivate churned customers and more: Kettle & Fire’s Framework For Consistently Increasing MRR

PRODUCT: Sachin Rekhi, Founder and CEO of Notejoy, provides advice on how to get actionable user feedback for one's product, giving importance to developing and validating the product's initial product/market fit hypotheses, understanding how to do post-launch, generating a continuous feedback system of record and more: Podcast: How to Get Actionable User Feedback for Your Product

GROWTH: Sammy Abdullah, Co-Founder of Blossom Street Ventures, discusses the ways to measure SaaS sales and marketing efficiency, and looks into the sales efficiency of 95 publicly traded SaaS companies including Lifelock, Nutanix and Blackline among others to know what a good level of S&M is: How to measure SaaS sales efficiency

FUNDRAISING: Amit Garg, Managing Partner and Co-Founder of Tau Ventures presents the core framework by which VCs make decisions on whom they will invest in, and offers a practical guide to the essentials in creating a pitch which include the business model, competitive landscape, use of funds, traction and more: Would You Have Invested? 7 Lessons In In How Venture Capitalists Decide

GROWTH: Laura Borghesi, Senior Director of Growth Marketing at MongoDB, explains the core ingredients critical to successfully pivot from a wholly traditional marketing strategy to one that leverages product-led growth (PLG) elements, urging growth marketers to consider the buyer's best interests when making decisions: The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-led Elements

GROWTH: Allie Janoch and Lauren Alexander of Mapistry share the playbook they have developed for generating warm leads in a market of buyers who are not used to purchasing software, emphasizing the strategies that allowed them to increase their lead flow by more than 400%: 5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry

Curated by Alex Small. If you have feedback article or publication suggestions, please email:
Alex@FounderReading.com