Volume 1
The Beginning

May 1st 2017

The right podcast can change your life.

We monitor and listen to hundreds of business podcasts each week so you don't have to. The goal? Find the 10 best episodes that will inspire you, and help improve your life and business.

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This Week's Recommendations

Get Inspired

The Aubrey Marcus Podcast - No More Excuses! 40 minutes of Fire with GaryVee

In everything he does, Gary tries to give more than he takes. Yet even with this leverage, he never expects anything in return. His thesis -- “If you’re good enough, you don’t need it.”

“It’s all long game. You’re either playing for life or you’re playing for the few minutes ahead of you.”

"I can't do 9-to-5. It's just not who I am. I'd be unhappy, and if I'm unhappy then the whole thing’s broken. Nobody's going to do well if I'm in a bad spot -- not my family, not my friends, not my employees, not the people who rely on me."

Listen on iTunes »

Start a Business

Success! How I Did It - TheSkimm: How Carly Zakin and Danielle Weisberg built an email empire

Two NBC producers quit their job and built a community of 5 million email subscribers through what they call, “intimacy at scale”.

“We’re building something very different and our audience is responding to the authenticity.”

“We’ve never been what VC’s have been looking for. Trying to guess or figure out what the trends are in media has never been helpful for us because we’ve always been carving our own path.”

Listen on iTunes »

Marketing and Growth

Dorm Room Tycoon - Why Marketing is Everything with Mike McDerment

Freshbooks Cofounder and CEO Mike McDermont explains what it takes to build a big business and why marketing is the key driver to success.

“Success is a result of 10 million unseen little things that happened before that moment.”

“A lot of people think they can sit at home and buy Google Adwords, but you actually need to get out there and do some creative and edgy things. If you’re not doing that, you aren’t trying hard enough.”

Listen on iTunes »

Investing

Hack to Start - Anthony Pompliano

From US military Sergeant, to startup founder, to Facebook & Snapchat leader, to opening his own VC firm, Anthony’s impressive career progression has been an iterative process of plateauing, picking a new skill to acquire, and then determining what environment is most conducive to learning and executing on that skill.

“No one’s going to show up today and build your company for you.”

“We're looking for gamers.....they're more scared of losing than they're looking to win. If you can find people with these qualities, that's what they do end up doing. They won't stop until they win.”

Listen on iTunes »

Stay Balanced

Noah Kagan Presents - My Biggest Rich A$$hole Moment (plus, Lessons on How to Be Happy)

A lesson on how to stop possessions from running your life.

“Spend your money where you spend your time.”

“You’ve got to reduce the money, time and energy on the things that don’t matter. If you test shit out, you can actually find the things that really matter to you.”

Listen on iTunes »

Entrepreneurship, Tech, and the Future

Freedom Fast Lane - Peter Diamandis: Predicting The Future and Billion Dollar Opportunities

Peter’s heavy involvement in the startup community is grounded in his firm belief that entrepreneurs (not politicians or big corporations) are the key to solving the world’s biggest problems.

“I’m clear that entrepreneurs are going to be solving the world’s big problems....because a great problem is a great business opportunity.”

“We have access to more information and tech than the President’s of the United States had for all of human history. What do you want to do with that power? How will you change the world with that information?”

Listen on iTunes »

Scale a Business

Smart Passive Income - Laddering Up: How to Build a 7-Figure Business by Building a $7K per Month Business with Clay Collins

Start small and “Ladder Up” your business following  “The 3 Rungs” approach:

  • Rung 1) Create a Minimum Viable Audience (MVA) of 2,000 people. 
  • Rung 2) Monetize your audience while continuing to serve them.
  • Rung 3) Scale by doubling down on what’s working.

“When people look at building businesses they often look at the business they want to build and not the business they can start today.”

“Building an audience is hands down the best marketing and business education you can possibly get.”

Listen on iTunes »

Sales

Agency Advantage - Andrew Dymski on How to Build Your Agency Sales System

Without a defined sales process, you can’t come close to reaching your potential in business. In this episode, Andy lays out the 5-step process he developed to help turn things around at his agency and close more deals.

“Try to find a way to narrow your focus down so you can become a bigger fish in a smaller pond instead of a minnow in the ocean.”

“The early parts of the sales process, you’re more like a psychiatrist….you’re just gathering information.”

Listen on iTunes »

Move From Services to Products

Indie Hackers - How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo

Turning your skillset into a product that solves customers' problems is one of the best ways to start a business. Learn how Ryan Bedndar came up with an idea, iterated on his product, and found his first customers.

“If there isn't anybody who thinks you're too expensive then you're probably not charging enough."

"Choosing an unsexy area — or something you think is really important but other people are ignoring — can be a really big advantage."

Listen on iTunes »

Social Media Marketing

The Science of Social Media - Social Media for Small Businesses: Less is More - Marie Forleo

Marie shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business.

“I’m a big fan of less is more. I'd rather have a small business crush it with their email marketing and one social media channel than trying to be super-human and do it all (and constantly feeling like you’re failing).”

“I do believe it’s possible that, as a solo business owner, you can create a profitable, sustainable, enjoyable business, but I think it requires a lot of discipline, a HUGE amount of self-awareness and some rules and bumpers in place so you don’t get yourself off track.”

Listen on iTunes »

Bonus: Fun Listen

Short Story Long - Nick Swardson: Actor/Comedian

This is the funniest episode of Short Story Long yet, and there's also a lot to be learned. Nick does an incredible job telling his story of a childhood in which he struggled with drugs & alcohol to turning his life around and turning to stand up comedy.

“Knowledge is power. Just know that. Knowing shit is fucking cool."

“You've got to care about yourself, and you've got to make an effort to make yourself the best person you can be.”

Listen on iTunes »

Thank you for reading Startup Mixtape.

We love making this for you. Without you, this wouldn't be possible. Well technically it would be possible, but it wouldn't be nearly as much fun.

We love you, and we'll see you next Sunday!

- Erik and Jonathan

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