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                             November 2017 News & Updates
Northern BC Tourism & Arc'Teryx Launch Winter Campaign - Hut Magic

Clockwise from top - NBCT's Clint Fraser, Skeena Cat Skiing's Jevon Zyp & Skeena Heliskiing's Jake Frei; the crowd at the event; Clint Fraser with the Destination BC team; Jevon & Jake presenting.
On November 7, Northern BC Tourism attended a media event at Arc'Teryx Vancouver, the megabrand's newest location on Burrard Street. The event celebrated the launch of the Arc'Teryx winter campaign featuring ski touring, cabin life and backcountry terrain in Smithers, BC. This is the latest content reveal in the flurry of northern BC promotion following a joint content crusade by Arc'Teryx and Northern BC Tourism last February. Northern BC Tourism also hosted Jevon Zyp (Skeena Cat Skiing) and Jake Frei (Skeena Heliskiing) at the media event where they were given the opportunity to educate on the unique backcountry experiences northwest BC has to offer. 
The official winter campaign launched on November 15 at all of the Arc'Teryx stores across North America and internationally. The star of the campaign is a virtual reality experience that allows customers to discover the magic of life in a remote backcountry hut, Burnie Glacier Chalet (Bear Mountaineering Adventures in Smithers, BC). Other visuals include a new Lithographica (in store lookbook) featuring Jevon Zyp and his adventures at Skeena Cat Skiing, Brian Hall and the quiet that can be found at Hankin-Evelyn Backcountry Recreation Area, the experience at Burnie Glacier Chalet, and an article on restoring oneself in the mountains of Stewart, BC.
Northern BC Tourism is very pleased with the partnership developed between the organization, Destination BC and Arc'Teryx. We are currently making plans to further the brand's reach into the northern BC backcountry in 2018. Stay tuned!

The Hut Magic experience available in Arc'Teryx stores

Destination BC & Northern BC Tourism Project Results
Destination BC has compiled an impressive video piece, outlining the projects that our organizations have together on over the last year. Click here to learn more about what has been accomplished in the key areas of travel media relations, travel trade, destination development and content and consumer marketing. 


Remarkable Experiences in the Fraser Fort George Region
Northern BC Tourism stakeholders in the greater Prince George area have an amazing opportunity in early 2018 - the Remarkable Experiences Program is coming January 31/February 1 and February 28/March 1.

Just a few of the great tourism products & experiences in the Prince George area

Northern BC Tourism is proud to be able to host a program for its stakeholders that takes all that BC has to offer travellers and elevates it to the next level. It's a hands-on, collaborative workshop facilitated by leading industry mentors. With coaching plus access to traveller research, the opportunity to connect with other local operators and the tools to elevate products and online presence, northern BC businesses will have everything that they need to make their tourism experience stand out to potential customers.

The Remarkable Experiences Program has a very specific goal and that is to elevate the tourism experience in BC as a whole. With that in mind, the Remarkable Experiences Program has been finely crafted to help you increase your revenue potential, expose you to regional connection opportunities, give you access to expert advice and help you enhance your online presence.
  • 4 full day, in-class modules on Experience Design (2 days) and Digital and Social Media Marketing (2 days) delivered over a 2 month period
  • 1.5 hours of personalized coaching to help put ideas into action
  • An assessment of your website and active social channels to let you know how you are doing.
  • Take home workbooks and other resources tools
To register, contact Tyler Clarke at or click here for more information.

Also, thanks to special support from Tourism Prince 
George, the regular registration rate for this session has been reduced from $450 to only $198!


2018 Northern BC Travel Guide Sales Deadline November 30!
Be a part of the 2018 Northern BC Travel Guide - the official tourism publication for our region. It is a great way to promote communities, tourism attractions and experiences available across our region.

For full details on ad sizes and rates, please see the attached Media Kit.

Subscribe to Destination BC Directions
Destination BC strives to keep BC tourism colleagues up-to-date on all the successes, trends, and breaking news concerning the organization—and the industry as a whole. They have recently revamped their industry newsletter, now called Destination BC Directions. Visit their corporate website to sign up for updates on marketing campaigns, hear about tourism partnership and media coverage successes, learn facts and figures from their research team, get news you can use about upcoming events—and much more, right to your inbox. Subscribe today!

Travel Trade Update
Northern BC Tourism is excited to work with Lotus Travel, an Asian-focused tour operator, to expand their product offering with a new itinerary featuring Tumbler Ridge. Stay tuned for more developments on this new and exciting opportunity!

NBCT meeting with Tumbler Ridge Global Geopark's Sarah Waters & Lotus Travel's Alex Kuo
TIABC Tourism Summit
Northern BC Tourism recently represented our region and stakeholders at the TIABC Tourism Summit in October in Vancouver. The event included updates on national tourism initiatives from Destination Canada and Aboriginal Tourism Canada, and provincial-level news from Destination BC and Aboriginal Tourism BC.

Our province's new 
Minister of Tourism, Culture and the Arts – the Honourable Lisa Beare was a keynote speaker and also took the time to connect with delegates.

The Honourable Lisa Beare & NBCT's Clint Fraser

Register as a NBCT Stakeholder
Now being a stakeholder in Northern BC Tourism is easier than ever! It’s free and it can provide you with access to a wide range of benefits to help grow, support and promote your business.

Review our Stakeholder Criteria and then click here to register.

Outdoor Safety Training with BC AdventureSmart
BC AdventureSmart has two, free events coming up soon in northern BC:
  • Vanderhoof - Saturday Dec 3: a full-day workshop in presenting outdoor safety
  • Prince George - Thursday Dec 7: the ’Survive Outside Program’
For full event information, please click here

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Northern British Columbia Tourism Association · 1274 Fifth Ave · Prince George, British Columbia V2L 3L2 · Canada